Today we’re sharing a behind-the-scenes look at our film noir-inspired fashion feature that appears in the upcoming winter issue of Paprika Southern.
We were inspired by the film noir look of movies from the 1940s and 50s to create an updated interpretation of the genre. Traditionally, film noir is black and white and includes crisp whites and deep shadows that fall into black. We kept the bright highlights and large expanses of black, while choosing to shoot in color so we could incorporate pops of red. Using a day-for-night shooting technique and a handheld flash we created the visual look we wanted as an homage to traditional film noir.
For the styling, we chose contemporary clothes that were elegant and had a feeling that hearkened back to the styles in the 1940s without literally mimicking those looks. Our hair and makeup artist, Megan Mateo, created a dramatic look for our model that referenced the femme fatales of film noir, recreating the lip shape found in those movies (Megan told us that traditionally the actress’s lipstick might be green or brown so it would read as red in black and white!) using a sultry red and emphasizing her bone structure.
We created a storyline for the shoot in which our character, rather than being the traditional damsel in distress or femme fatale, became the protagonist of the story. We loved flipping the archetype and creating this twist on film noir.
Photographed by Siobhan Egan / Styled by Bevin Valentine Jalbert / Hair and makeup by Megan Mateo / Assistant: Ageda Machuca / Model: Rachel Davis / Clothing and accessories provided by Custard, Harper, Lauren Winter, Kristen Baird, and Universal Trading