We first featured Ely Rooney of De Colores Cookies y Mas as a tastemaker in our Spring 2016 issue. Since that time, her business has continued to flourish, moving into a new kitchen space, and the creativity with which she approaches her work is continually evolving. As her business grows, Ely is focusing on the local Savannah market, and in addition to making cookies for individuals, she has also worked on projects with SCAD Fibers, SCAD film in Atlanta and event planners in Atlanta. Check out her Etsy shop and Facebook page to see the latest.
Inspired by her colorful upbringing, Ely Rooney pays homage to her Mexican culture, her people, and most importantly to those who instilled the traditional values that she proudly showcases in her work—her rock star parents. Her passion for cooking and serving others has led her to start her own business venture, De Colores Cookies y Mas. The virtual bake shop on Etsy had been a long time coming, and one day, out of the blue, she created an account and opened for business. Her bake shop offers intricately and colorfully designed cookies for all types of special occasions such as weddings, baby showers, holidays, and other baked goods.
Ely, a Texas native, began her cooking endeavors at the young age of 16 and later attended culinary school. She received her Restaurant and Hotel Management degree from the Art Institute of Houston and later began her career as a Customer Service Director and as an Executive Sous-Chef. It is no wonder that the mother of three “[picked] the apron back up” and got back to creating delicious goodness.
However, baking was never her forte. Ely says, “I was taught you were either a chef or a baker. I was definitely a chef. Baking requires a lot of patience and it’s very scientific. But it has worked in my favor because I have my kids now. I enjoy sitting with [them] and painting together—it’s a family affair.”
In addition to being a wonder woman who balances many roles such as chef, baker, self-taught artist, entrepreneur, mother and wife she makes sure to remember and stay in contact with each of her customers. From the moment they place their order to the moment they receive their baked goods, it’s important that her customers are taken care of. To Ely “the sky’s the limit with these cookies” and she wants them to know that “[they] are the only ones in the world that are going to have that special custom-made cookie.”
De Colores Cookies y Mas has a promising future with orders being placed daily. Although Ely may work up to 3 a.m. (or later) to finish up her orders, she adds that none of this would have been possible without the unconditional support from her husband Brian, family, and friends.
“This is for them and this keeps me going,” says Ely.
Ely hopes that in the near future she will be able to open a little store front where people could come in and say “this is the kind of cookie that I want.”
This article originally appeared in the Spring 2016 issue of Paprika Southern, which also featured artist Tobia Makover, a colorful and kid-friendly Cinco de Mayo party menu, dreamy spring fashion and more. Order your copy now.
Original article written by Ageda Machuca / Photographed by Siobhan Egan